JORDAN 2009 x YOUTUBE

WHO?
That "Air Jordan" brand resonsible for bringing you some of the most popular/best selling shoes on the planet

WHAT?
Employs an online marketing strategy through Youtube to promote their upcoming "JORDAN 2009" lineup.

WHEN?
The commercial is currently up on Youtube 2 weeks prior to a special edition launch and long before the worldwide feb.14 launch

WHERE?
The video is currently available here. BUT, the video and upcoming Jordan launch have been appearing on many urban clothing blogs like Vagant.

WHY?
Imo, companies that utilize Youtube do it for various reasons...
- to reach a worldwide audience
- to create a buzz before the product even launches or is released
- to save $$$
- to compliment their offline marketing strategies

In a generation that is so "online" centred, the reliance on tv advertising and usual means simply does not achieve the same effect as 10 years ago. By running online advertisment in addition to its usual means, companies such as the Jordan brand are able to reach a large number of consumers.