CYLOOP x VIRAL MARKETING VIDEO

WHO?
A music-centered social network and online music channel with a focus on Spanish-language songs. It serves as the music channel for the Spanish Internet portal, Terra.

WHAT?
The site describes itself as "artist-generated," rather than user-generated, meaning that independent artists and their labels write their profiles and create original content for fans on the site.

WHEN?
It was started up fairly recently and was previously known as "elHood".

WHERE?
www.cyloop.com

WHY?
The site focuses on web 2.0 as opposed to web 1.0. It is a community where "artist-generated" material is encouraged.

The name "Cyloop" refers to "loops," interactive playlists users can create and share with their friends on the site.

Further, their use of VIRAL MARKETING videos is effective in attracting new users and content providers. It uses humor to have viewers relate to the life of celebrities and artists.