WHO?
DJ A-TRAK is Kanye West's Dj and also a producer for many big names in the music industry. He travels the world, playing music in most destinations and, at the same time, meets with celebs.
WHAT?
He has put together a blog to promote his "ATRAK" brand of music and at the same time to allow people to "follow" him while he journeys the world.
WHEN?
The blog was started a while back but is updated regularly by ATRAK himself.
WHERE?
The blog can be found @ www.djatrak.com
WHY?
Imo, Atrak's blog serves two purposes related to the e-marketing subject
First, it serves as an inexpensive method for him to promote his brand of music and talent.
Other than the price he pays for the domain and server space, there isn't much more in terms of costs to keep the site running. From this site, people can read about what he has done within the industry and hear about what impact he has had on the music business.
Second, it also serves as a space where followers can read up about what he does. These "followers" may then be inspired to contribute through comments or even by creating their own blogs as well.
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