WHO?
The energy drink that claims to "give you wings": REDBULL!
WHAT?
Online integration of their offline marketing strategy of a live mash-up contest, "Redbull 3 Style"
WHEN?
10 of canada's best djs threw it down together on march 13th and soon after the live event, the mash ups were posted online for listening and re-listening.
WHERE?
The physical competition took place at CIRCA night club in toronto but the mashup and comment board can be viewed HERE!
WHY?
Redbull wanted to target a Canada wide audience within the music/mash up segment. Obviously not everyone will be able to make it to the event nor will everyone that tries to go to the event make it in. So, to integrate this offline event into a more widely available marketing tool, posting online was the best option. Further, the people that were in attendance will most likely speak highly of it and pass on the link to friends who were not fortunate enough to attend.
In essence, a viral strategy can potentially be harnassed depending on the quality of the actual event and mash ups by the djs.
BUT, why don't you be the judge... Check it out!!!
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